Jamie LeRoy
Mobile
As a marketing analyst, it’s my job to know the latest and greatest in industry trends. Is there a future in mobile? You bet there is. Is usage growing? Of course it is. How likely am I to recommend that a client should invest in it? Very likely. So it should come as no surprise that when the dawn of mobile coupons came along, I was one of the first to say, “Heck yeah!”
I blogged about the mobile-coupon revelation five months ago. I accepted it as truth that people would use their mobile devices to obtain, store and use coupons (or at least those with smartphones). It just made so much sense. Why wouldn’t you? But, alas, this is anything but the truth.
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08Feb
Cory Grassell
15miles, tmp directional marketing, tmpdm
It’s hard to believe that we’re full swing into the trade show, conference and expo season! And to kick it all off, 15miles sent the best local-search marketers to New York City today for Borrell’s Local Online Advertising Conference. This event is hosted by Borrell Associates, which is a research and consulting firm that tracks local advertising and helps media companies develop executive strategies.
From February 8 to 9, 2010, we’ll join industry leaders responsible for developing, managing, marketing, and selling technology-related services and solutions. This year’s theme, “Business of Making Money,” focuses on online advertising business models and strategies to help marketers optimize the value and return of their interactive efforts. In other words, two days will be devoted to helping businesses generate revenue from their interactive and online operations.
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08Feb
Nicholas Grohne
Mobile, iPhone
Upon its unveiling, it seemed like the iPad received more criticism than praise. In fact, before I started researching it, I don’t believe I heard a single positive review about the product. The complaints included (but are not limited to) its size and awkwardness, the lack of multitasking capabilities and even its name (which has bothered some, and by some, I mean a lot). So who in the world is going to need or want one of these new technological devices?
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05Feb
Carrie Tobiason
Yellow Pages
Bay-area senator Leland Yee (D-San Francisco) recently introduced a bill known as SB 920 that would reverse a current law requiring telephone companies to automatically deliver White Pages to California homes. In an effort to cut paper waste and save energy, the new legislation would require telephone companies to get consent from customers before delivering White Pages directories to their homes. Yee argues that phone books have become obsolete and wasteful.
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04Feb
LeAnn Hoksch
Social Media, Social Networking
This Sunday marks the 44th Super Bowl, pitting the New Orleans Saints against the Indianapolis Colts for a prestigious championship title and, of course, the coveted Super Bowl ring. Each year, millions of viewers tune in for this great American event in anticipation of seeing an amazing display of athleticism, an entertaining half-time show, and, last but certainly not least, the clever and expensive commercial spots. Read the full article…
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04Feb
Cory Grassell
15miles, tmp directional marketing, tmpdm, webinar
Topic: Common Local Search Pitfalls (and How to Avoid Them)
Date: Thursday, March 4, 2010
Time: 1:00 p.m. EST
Presenter: Gregg Stewart
Cost: FREE
Where does your company rank versus the competition during the critical moment of purchase selection? Did you know that 80 percent of consumers shop locally once they have identified a business from which to purchase?
We’re kicking off our free webinar series for 2010 in a big way. 15miles president and local search expert Gregg Stewart will present this webcast, “Common Local Search Pitfalls (and How to Avoid Them),” with a focus on managing a well-optimized campaign to help consumers find your business locally (and choose you over the competition) during the critical moment of purchase selection.
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04Feb
Jamie LeRoy
15miles, tmp directional marketing, tmpdm
Wanted: your input.
For the sixth consecutive year, SEMPO will launch its annual State-of-the-Market Survey to gauge search marketing budgets and trends. In the past, this survey focused specifically on organic search optimization and paid search. In 2010, though, the survey will also include social media as a component of search marketing.
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03Feb
