1. How to Avoid YouTube’s “Dislike” Button: Don’t Ask Justin Bieber

    Kyle O'Boyle

    As I panned the internet for something interesting to blog about, the same topic, no matter how hard I tried to avoid it, kept slapping me in the face over and over again. No, it wasn’t Justin Bieber’s glorious locks that were causing the now ever-present facial lacerations; it was the staggering amount of “dislikes” his YouTube videos have, in particular his music video for the song “Baby”. The video is the most viewed video in YouTube history, garnishing over 500 million total views to date.  As Spider-Man’s wise Uncle Ben said, “With great power comes great responsibility”, and for Bieber his great power of wooing tweenies across the world has, in turn, earned his top video over 1 million “I dislike this” clicks…a responsibility no 17-year old should have to burden, even if that 17-year old is the one person solely responsible for bringing back the bowl-cut.
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    30Mar

  2. Vocal With the Locals: First Mortgage Solutions

    Kyle O'Boyle

    Economy Down, Revenue Up

    First Mortgage Solutions, a mortgage broker and lender founded in 2007, calls Kansas City, Missouri, home. While First Mortgage Solutions started right as the housing market began crumbling, it was able to grow and even expand, thanks to aggressive local marketing. In fact, it is in the midst of expanding into Omaha, Nebraska. Brian Rowe, director of marketing, sat down with us to answer a few questions about his company’s local-marketing strategy.
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    29Mar

  3. Remembering the Top-Five April Fools’ Pranks

    TJ Dinsmoor

    April 1, 2010, was a great day. So great I can’t even remember where I was or what I was doing. What I do remember is the great pranks pulled by brands such as Kodak, Google, Starbucks and even Whole Foods. As we edge ever closer to another prank-filled “holiday,” I thought it fitting to reflect on the best of the best from last year. Hopefully, this list will make you all the wiser in case someone tries making a fool out of you.
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    29Mar

  4. Employee Spotlight: Caleb Ross

    Jane Wamsley

    Caleb Ross, a product specialist based in our Kansas City office, is a self-proclaimed “tech nerd” who works primarily with local listings, including Google Places optimization. He’d like to clear up some common misunderstandings about Google Places, while hypothesizing about how mobile-local apps might soon become things of the past (we just really wanted to say “hypothesizing”).

    Read on to learn more about this proud dad, including his pick to win the NCAA Tournament and why he loves making his coworkers cry. You can also follow Caleb on Twitter (@notSEO) or network with him on LinkedIn.
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    29Mar

  5. The Popularity of the Hashtag….on Facebook?!!!

    Terri Greene

    Lately as I have been conversing and nosing around on both my Facebook and Twitter accounts, I have noticed one common theme…. the hashtag. For those who are not familiar with the hashtag this is simply the pound or hash sign (#) placed in front of a word or phrase with no spaces (i.e. #TGIF or #Ihatemondays).

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    28Mar

  6. Reaching the Mobile Shopper: Before, During and After the Big Sale

    Kelsey Johnson

    When the term “mobile shopping” comes to mind, you probably associate it with a purchase. However, this is not necessarily the case. The function of mobile in the shopping process is one that is difficult to define, but it’s quickly becoming essential for advertisers to do so. 15miles President Gregg Stewart outlines the role of mobile in the shopping process before, during and after the sale in his most recent ClickZ article. Read the full article…

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    25Mar

  7. Think Quarterly, Google’s New Publication

    Sarah Shepich

    Today, Google announced the release of Think Quarterly, a new venture in print publishing.  At 68 pages, it resembles Think Quarterlyan academic journal, although Think Quarterly is described by Google as a “short book about data.” The publication is based out of the UK and was physically sent to a select 1,500 UK partners and advertisers.  For the rest of us, Google has made the book’s contents available online.  Matt Brittin, Google’s Managing Director of UK & Ireland Operations, describes the publication as “…a breathing space in a busy world. It’s a place to take time out and consider what’s happening and why it matters.”

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    24Mar