For those of you who don’t yet know, Google has been experimenting with the placement of the 7-pack listings. In short, the map now appears on the right side of the SERP (where paid listings show up), and local listings now appear bigger in size (making them look more like organic results). While this new layout enhances consumer usability, it has all sorts of implications for advertisers…particularly local advertisers. Read the full article…
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Gregg Stewart on ClickZ: Google Experimenting With Its Largest Opportunity – Local
Jane Wamsley
29Jul
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StraightForward: The Way Marketing News Should Be
Cory Grassell
Every month, TMP Directional Marketing and our interactive-services division 15miles work in conjunction to produce a newsletter filled with factoids, tidbits and headlines that relate to the local-search industry. Our news comes to you direct if you have registered to receive our e-mails every month, or you can get it here and on our Facebook and Twitter pages:
Like every month, our newsletter is written in a straightforward style, providing quick insights into the marketing world. Here is just a sampling of what you will find in our July edition of July edition of StraightForward. Read the full article…
27Jul
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The Fwix Is In! Local News Aggregator, Fwix, Launches Hyperlocal Search Engine
Joanna J. Cheney
Last week Fwix launched the beta version of their hyperlocal search engine, which it is calling a Local Trend Search Tool, and the blogs are abuzz.
If you haven’t heard of it, Fwix is a local news aggregator that allows users to streamline their news feeds (which include blogs and social media) based on their locations and interests into their own customized homepages. Fwix was founded in October 2008 by Darian Shirazi, and its initial purpose was to streamline news and information on the internet based on a user’s location. Read the full article…
27Jul
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Willing to Go the Extra Mile for an iPad?
Cory Grassell
In its twelfth year, Search Engine Strategies (SES) is hitting San Francisco’s Moscone Center later this summer (August 16 through August 20, in fact). Organized by its own advisory board, as well as ClickZ and Search Engine Watch, this convention is poised to be one of the largest and most attended in the industry, drawing thousands of marketers and agency professionals.
Read the full article…26Jul
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Drawing Conclusions: Social-Media Dos and Don’ts
Cory Grassell
As more clients venture into the evolving, expanding and sometimes-unchartered world of social media, a common question we hear is:
“Should our business have a social presence online just to have one, even if we don’t develop or update it?”
The short answer is “no,” but let’s delve deeper into why this is not recommended.
Read the full article…26Jul
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A Lesson in Leveraging Search Engine Traffic: Perfect Market’s The Vault
Jane Wamsley
Are newspaper publishers finally going to be able to monetize search engine traffic? Perfect Market, a company aimed at helping “publishers create additional value from their online content,” seems to think they can enable publishers do just that with its newly-released search marketing tool, The Vault. Read the full article…
20Jul
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Hollywood. They’ll make a movie about anything…even Facebook.
LeAnn Hoksch
It’s not a heartfelt comedy, a tragic love story or fascinating celebrity’s biography. It’s not even the stereotypical remake that is so hip right now in Hollywood. This fall, Columbia Pictures will release the film “The Social Network”, which documents the founding of social media monster Facebook by Mark Zuckerberg.
Read the full article…16Jul
