Local search and advertising options continue to explode. Ad options include keywords, category or heading buys, and now online video. So how should local business and national advertisers selling locally think about incorporating video and video search into their ad arsenals? Read the full article…
Archive for 2007
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Online Video Finds Local Search
Gregg Stewart
14Dec
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Let it Snow, Let it Snow; But SES Must Go On: Days 3 & 4
Terri Greene
What snowy weather we’ve had. I actually got out in it for a bit last night to visit with my cousin. It’s amazing because apparently, snow isn’t a big deal to Chicagoans. They’ll get out in it regardless. With that being said, I’m just glad that everything is here in the Hilton where I am staying. So the SES conference is just a quick, warm trip down the elevator.
I know we have all had our minds on personalized search this year at one point or another. This is what inspired me to attend the session on personalization, user data and search. In this session the panelists talked about how user behavior drives personalization. One of the panelists, Bill Barnes presented a very compelling case study that put things into perspective. This case study consisted of an eye tracking test. This test showed that more searchers looked at personalized results longer and clicked on these results more than that of the regular results.
07Dec
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The Conference Continues- We’re at SES Chicago: Day 2
Terri Greene
Now that I have had a great night sleep, I am back at it again and ready for Day two at SES Chicago.
After getting lost a couple of times and going to the wrong ballroom in the Hilton, I finally found the International Ballroom where Seth Godin would be speaking. I was highly excited to hear Seth Godin speak about his infamous “Meatball Sundae” book.
05Dec
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Ready, Set; Let’s Go to SES Chicago: Day 1
Terri Greene
Boy, oh boy have I had a day! This is the first time I am attending a Search Engine Strategies conference so I must admit that I was nervous, to say the least. But once I arrived in the windy city early this morning, there was no turning back.
The first conference session I sat in on was a meeting with the Analytics “players.” In this session there were representatives from Google—of course, Omniture and Unica. All representatives did a good job discussing what their products offered. However, the Omniture representative, Chris Knock took it a bit further. He talked about some of the key metrics to dig in to. His whole point was that just looking at the metrics given to you within your web analytics application doesn’t tell you everything you should know. He talked about going deeper by looking at bounce rates, time on site, page views, etc. and then calculating even more detailed metrics like leads initiated, leads completed, lead conversion ratios and lead completion ratios.
04Dec
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Search Engine Marketing: Get in the Game
tmpdm
Anthony Verre, Interactive Marketing Analyst, TMP Directional Marketing, 11-2007 Anthony.Verre@tmpdm.com
2007 has been another year of tremendous growth for search engine marketing (SEM). We’ve seen dominant engines become even more robust through acquisitions of key ad networks, like DoubleClick, Right Media, Third Screen, and aQuantive. We’ve watched old algorithms of relevance become revitalized and updated to incorporate a variety of media: Google’s Universal Search, Yahoo’s Panama, and Ask.com’s Ask 3D. Instant gratification of information and data has arrived.
The money has shifted from more traditional forms of advertising and web advertising: website development, email marketing, print magazine advertising, TV advertising, and, even online yellow pages advertising, and is being recirculated into search engine marketing. And the number of marketers using or who will be using SEM in the next twelve months are staggering: 85%1.
14Nov
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Local Search for National Brands
Gregg Stewart
The year is 1996. The World Wide Web has everyone’s attention. Marketers start to explore how the Internet can reshape how they go to market. Models are explored, sales channels analyzed and the first implementations make their way to the Web.
National brands that sell/deliver products through distributed sales organizations (dealers, franchisees, branches) develop dealer locators to help connect their sales outlets to potential customers. Then they provide dealers with options to link to these locators with either a template driven or customized Web site that has some ties to the brand.
Then, very little happens. What’s missing? Read the full article…
09Nov
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MIXX of Memes
tmpdm
As luck would have it, I was able to attend the MIXX 2.7 Conference in Manhattan this year. It was my first time at the conference and I could tell from the lineup it was going to be a good one. So, when I came down with a cold the Thursday before I was to leave for NY, I started pounding orange juice and thinking positive thoughts. But to no avail. By the time I arrived at Mitchell Field for my flight out of Milwaukee, I was sick as a dog. Now, I am not much of a complainer, but I am possibly the worst sick guy ever. Totally worthless lump when I catch a bug. Nonetheless, I decided to persevere in the face of adversity. I was not going to miss the conference. That’s not to say I didn’t wallow in my sufferings all the way to LaGuardia. I did. But I did so in silence, which I figured must be worth something.
17Oct
