Why are links important? Do links matter? Is there even a need for links?
Have you ever thought about the importance of links? Inbound, Outbound, Reciprocal… How much weight should links have in the optimization of websites? And is there a need at all for links?
It has come to my attention that a new technology called “Flash” is capable of displaying information, not unlike HTML and the like. In fact, this “Flash” technology is embedded into the actual HTML to mimic the look of HTML, or one better, DHTML. It has fancy smooth edges, motion, sound (boy, do I love a lot of sound on my websites), and in some cases “Flash” can be used as a video player! My advice to everyone out there is keep an eye on this up-and-coming technology…
Paid inclusion programs can be a component of an overall search marketing strategy matrix. Paid inclusion programs allow sites to submit specific pages directly into online properties for virtually immediate consideration of inclusion (as opposed to waiting for specific site pages to be crawled by an engine’s spider… for example Yahoo). To be included within an engine’s index or database can take some time if the site is not properly optimized or if it is not being crawled with some frequency.