Don’t get left out of local search results.

Local search is a subcategory of overall search that can give a big boost to your business whether you are a big brand national services advertiser in local markets or a local business looking to expand. Some analysts expect local search revenue to double this year and become even more critical when emerging mobile phone technology allows people to stand on the street corner and ask about a local pizza shop, FedEx or Kinko’s. (more…)

Welcome to the local search column. We will be exploring strategies and tactics to uncover local lead sources and leverage sound online marketing practices, along with cost-effective ways to turn these leads into sales. Initially, we will deal with the basics of developing a reliable local search program, as it’s important to create a firm foundation. (more…)

While the title of this post makes most reminiscent of George Orwell’s “1984″ it also fits the tune of the intentions of Google’s eye on searchers. Debates have surfaced throughout the SEO world recently on how in-depth search engines such as Google should delve when monitoring searchers and providing personalized results. In essence, they are simply trying to provide a more personalized set of results for the respective searcher. Some may add that it is an infringement on privacy to monitor a searcher to this degree, but on the other hand, it is currently warranted by the searcher since they must log into their Google account to receive these tailored results. Search monitoring is as old as the engines in that keyword searches are have always been tracked and are an essential analytical tool for search marketers targeting keyword phrases for an SEO program.

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As many of you may have heard, Andy Greenberg has written an article on Forbes.com titled “The Saboteurs of Search.”  This article poses the theory that one who understands the rules of search engine optimization can affect a website’s rankings in both a positive and negative manner.  As an SEO agency this is something we need to both advise our clients about and to help our clients monitor in regards to their own websites.

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