Google has added another option to their Robots Exclusion Protocol (REP). Website owners now have the ability to flag webpages to be dropped out of the Google index on a specific date and time. This additional flexibility will allow website owners to expire content that has a specific shelf life and will be useful on websites that run specials online, sell products that are seasonal in nature, and so on. An example of the new tag and its syntax is included below. This example is the same as seen on Google’s Official Blog.