What will get in the way of implementing a successful SEO campaign?
Friday, September 28th, 2007When you engage with an agency for SEO it should be treated as a symbiotic relationship. In that the agency is dependent on the recommendations, site updates, content updates, etc. to be implemented to ensure the success of the program. We still encounter clients who expect the results; however, are unable or are unwilling to make the necessary changes to positively impact the SERP listings thus increasing search engine traffic to their sites.
Many of these sites are still in need of fundamental SEO elements. These might include, keyword rich page content, properly structured meta data, a well structured site map, proper use of anchor text in link, proper linking structure, etc. Without these fundamentals it is unrealistic to think a site will rank well organically.
Google is reporting that they are turning nine today. Unfortunately Google has set up Wikipedia as the authority on information such as this, so I hesitated to send out a card and a dancing bear until I confirmed it with