Reuters recently announced that Britain’s minister for culture, Andy Burnham, is advocating movie-style ratings for websites. Burnham is planning to collaborate with President-elect Barack Obama and his administration to establish international guidelines for English websites. The rating initiative is an attempt to shield young audiences from inappropriate material that can be easily accessed online.
Archive for 2008
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UK Announces Possibility of Cinema-Style Website Ratings
Quinn Sheek
29Dec
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TubeMogul: Video Uploading Made Easy
Quinn Sheek
Video distribution is growing dreadfully tedious as YouTube competitors appear and evolve. I was recently introduced to the website TubeMogul while attending SES Chicago.
24Dec
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Consumers are Media Multitaskers
Janice Crisostomo
Getting a consumer’s attention gets harder every day – but keeping it is an even greater challenge! Based on a study by GfK Roper nearly 60% of consumers talk on the phone or listen to music while simultaneously online. In addition, around 50% watch TV, have a snack or eat a meal. So how do marketers keep pace with consumer behaviors? There’s no answer but to diversify, utilize multiple channels and catch consumers wherever they shall be.
23Dec
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Bounce Rates May Factor into Search Engine Rankings
Terri Greene
Factors seem endless for search marketers trying to rank websites in search engine result pages. In a recent blogpost by Eric Enge he shed some light on the subject of bounce rates affecting search engine rankings. In other words, if you have a high bounce rate on your site, you could see lower rankings or if you have lower bounce rates, you could see ranking increases.
19Dec
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YouTube Goes HD
Scott Phillips
Thursday, YouTube announced that much like American households this February, they are going HD.
19Dec
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End of Year Search Trend Wrap-Ups
Terri Greene
As we are approaching the end of the year, we once again experience the excitement of seeing the end of year search trend wrap-ups from all of the search engines. What was the most search term of 2008? Who was the most searched celebrity? Well, the year hasn’t wrapped completely; however, there are some search engines that are letting the cat out of the bag a little early. Below, you’ll see a preview of some of the most popular search terms, fastest rising search terms, most asked questions as well as top names in the news.
18Dec
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Predictions for 2009
Janice Crisostomo
As we approach the New Year, the looming question of what to expect online weighs on many minds. eMarketer’s top analysts assembled a list of what they think we will see online as we move into 2009. What are they expecting? An 8.9% growth in online ad spending, increased demographic targeting, record-setting declines in retail e-commerce, social networking as an e-commerce revenue stream and finally a decline in traditional media.
Read Full Article Here
16Dec
