AdSense is a Google program that allows Publishers to display and manage relevent Google ads on their website’s content pages as well as provide Google search to their site users.  The AdSense program is free and can help enhance your search program since it tries to target exactly what your users are looking for.  The AdSense program, however, is limited regarding having the ability to pick and choose what Ads appear on your pages.  In an effort to reduce that limitation and provide additional control and transparency, the Ad Review Center was introduced.

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Known in some circles as the red-headed stepchild of search engines, Ask.com has made it their practice to be the search engine with an edge. Recent comScore data suggests that edge might be paying off. According to the data released Thursday, Ask search queries jumped 20% from December to January, a pace greater than any other search engine for the month.

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Word-of-mouth-marketing has always been seen as one of the most trusted sources of information that a consumer can come by. I mean, if you can’t trust your best friend’s hairdresser on which diffuser (define) to buy, who can you trust? Well move over hairdressers of the world, there’s a new trusted source in town, and it packs quite a punch. (more…)

In today’s search environment it is important to understand how to properly optimize video. The popularity of YouTube along with the prevalence of universal search results gives your video assets more reach potential than they have ever had before. So with that said, what can you do to optimize your videos for the search engines?

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Image optimization is fundamental in creating a truly SEO-friendly website. As image search becomes a more utilized form of vertical search, optimizing site images provides an opportunity to build rankings in standard search results as well as creating visibility within image search engines.

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Last week it was announced that Microsoft had made a bid to purchase Yahoo! at $44.6 billion. This is not the first attempt to make a bid by Microsoft. However, because of Yahoo’s depleting stock, the merger is looking more and more favorable now then it previously was. Analysts offer great expectations of this merger and weigh in on how it will affect the furture of search engines.  Our search experts also weigh in on this merger and provide their summations. (more…)

Ever wonder why Emily’s (the file clerk in the basement) phone rings off the hook? Is she really that popular? Upon closer examination, you realize her direct phone line is listed as the main sales line for your company on a number of local search sites. So in effect, those are your local search sales leads going out the window.
The culprit: incorrect listing information for your company has found its way into the local listing database of some data provider and is now spreading like wildfire from local search site to local search site. (more…)