Comments on: Recession: Blessing In Disguise? http://www.searchperspective.com/2008/04/14/recession-blessing-in-disguise/ Wed, 01 Sep 2010 13:22:05 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: Search Perspective >> Topics Surrounding Search | TMP Directional Marketing » Blog Archive » Tips for a Marketing Battle Plan http://www.searchperspective.com/2008/04/14/recession-blessing-in-disguise/comment-page-1/#comment-239 Search Perspective >> Topics Surrounding Search | TMP Directional Marketing » Blog Archive » Tips for a Marketing Battle Plan Wed, 30 Apr 2008 20:32:17 +0000 http://www.searchperspective.com/pov/recession-blessing-in-disguise/#comment-239 [...] will have to do “battle” in order to get through this downturn.  In my last blog entry, “Recession: Blessing in Disguise?” I talked about the MarketingSherpa report and how businesses can leverage online marketing [...] [...] will have to do “battle” in order to get through this downturn.  In my last blog entry, “Recession: Blessing in Disguise?” I talked about the MarketingSherpa report and how businesses can leverage online marketing [...]

]]> By: Greg Crum http://www.searchperspective.com/2008/04/14/recession-blessing-in-disguise/comment-page-1/#comment-240 Greg Crum Thu, 17 Apr 2008 22:32:28 +0000 http://www.searchperspective.com/pov/recession-blessing-in-disguise/#comment-240 fitchkd25, in terms of SEO vs. PPC, it is best to focus on them as two necessary components of your business plan…not one over the other. Think of SEO as a long term commitment that you should consistently focus on as you build out new pages and update your site. In terms of PPC, the main issue typically comes down to budget. However, if the correct targeting (IP-targeting, geo-designated keyword selection, demographic targeting, etc.) is implemented by using the tools provided by Google, Yahoo!, and MSN, it is very possible to run an effective paid search program with even a small budget. The other great thing about paid search is the ability to test different tactics and pull down the campaign if it is not proving to be effective. fitchkd25, in terms of SEO vs. PPC, it is best to focus on them as two necessary components of your business plan…not one over the other. Think of SEO as a long term commitment that you should consistently focus on as you build out new pages and update your site. In terms of PPC, the main issue typically comes down to budget. However, if the correct targeting (IP-targeting, geo-designated keyword selection, demographic targeting, etc.) is implemented by using the tools provided by Google, Yahoo!, and MSN, it is very possible to run an effective paid search program with even a small budget. The other great thing about paid search is the ability to test different tactics and pull down the campaign if it is not proving to be effective.

]]> By: fitchkd25 http://www.searchperspective.com/2008/04/14/recession-blessing-in-disguise/comment-page-1/#comment-233 fitchkd25 Thu, 17 Apr 2008 00:50:10 +0000 http://www.searchperspective.com/pov/recession-blessing-in-disguise/#comment-233 Great article Jacob! I have a small business in the Milwaukee, WI area. Is PPC the way to go or should I instead focus on SEO? Great article Jacob!

I have a small business in the Milwaukee, WI area. Is PPC the way to go or should I instead focus on SEO?

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