The Internet retailer, Bigreds.com is accusing Yahoo! of click fraud. In their filed complaint, they state, “Affiliates of Overture used software programs, employed people, and/or directed people other than actual customers to click on plaintiffs links from keyword search results.”  In 2006, Yahoo! had acknowleded the click fraud but had only offered a refund of $17,000, which apparently was not enough at the time when Bigreds.com had spent an estimated $900,000 over the course of four years (2002-2006).  Hopefully the “little” guy will be able to make a stand against click fraud offenders everywhere.

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