The Search Engine Marketing Professional Organization’s (SEMPO) annual survey of agencies and advertisers concluded traditional media is slowing largely due to search. “Thirty-two percent of marketers said they’re spending less on print magazine ads in favor of search: 22% are shifting dollars away from Web site development and 17% said they are raiding direct mail budgets to reallocate cash toward search efforts. What was even more interesting was the conclusion that search will continue to grow even amid fears of a recession.” The primary reason is that search is considered a performance method of advertising.
Archive for April, 2008
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SEMPO: Traditional Media is Slowing Due to Search
Kevin Marsh
09Apr
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SuperPages.com to Add User Review Content
Kevin Marsh
SuperPages.com announced over the weekend it would be adding user review content to its website. The effort is meant to allow local businesses to further promote their services and to interact with customers. Although SuperPages indicates this gives them a competitive advantage, their closest competitor has hosted user reviews for some time.
07Apr
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Leveraging Traditional Media Placements in an Online World
Gregg Stewart
I read with interest the Wall Street Journal’s article this week, “More Gloom in Newspaper Ad Sales” – in the online edition, of course. Online media and Internet-based search continue to grow at the expense of their offline counterparts, newspapers and magazines. Read the full article…
07Apr
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As Expected…Google is Selling Performics
Michaela Crawford
Google has announced that it will sell Performics, the search engine marketing arm of Doubleclick.
03Apr
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Making Anchor Text Work for You
Josh McCoy
As linking is extremely important to the ranking success of your site, the anchor text of those links is equally as important. Anchor text allows a webmaster the ability to identify a page with a keyword phrase and this in turn indicates to search engines what key terms the linked page should rank for. Anchor text can work for you and the following explains a few tips on how to rank through anchor text placement.
01Apr
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Google to Charge Consumers for Searching? Hoax or Reality?
Michaela Crawford
In an effort to participate in the ever-popular April Fool’s Day activities, we would like to open up the below topic to receive responses as to whether the below is a simple hoax or a truly inspiring concept.
According to Vinny Lingham, Google will be releasing a Pay Per Search service for it’s end users. This service will be available to end users that are not interested in seeing the ads, powered by Google Adwords. Users will be allowed to purchase credits using Google Checkout, and can opt to pay (estimated at $0.01) for each search query that they run through Google.
01Apr
