Though some hybrid IYP/rating-and-review sites, like Yelp, have been having a hard time attracting a large enough number of frequent users and reviewers, San Diego-based MojoPages has claimed that they are gaining traction. President Jon Carder says that his site now boasts 500,000 user reviews and 100,000 local advertisers across the U.S., mostly with partners like Superpages.com, Marchex, ServiceMagic, and ServiceMaster.
Yahoo! recently paired with McAfee security solutions to launch a new feature called “SearchScan”. Some of the new features included are “always-on” alerts and identify sites with bad e-mail practices. The deal signed is for multiple years and Yahoo! is hoping it will help minimize the gap with Google over that time period.
Though it is generally believed that seniors are not online, a report by Focalyst and Dynamic Logic, titled “Matures 62+ On the Internet: An Overlooked Audience”, finds that seniors spend an average of 44 minutes a day online. This demographic is very important to marketers, especially those in the Pharmaceutical and Insurance industries which are indenitified as the top categories that they are most engaged in.
Yellowbook, the leading independent publisher of print and online yellow pages directories nationwide announced yesterday the launch of a new integrated marketing campaign entitled “Say Yellow to the Future.” This campaign includes a new streamlined logo, a more condensed name to one word (formerly Yellow Book), new television commercials, and newly designed print directories that present the company as forward-thinking.
On Saturday, Microsoft withdrew its bid to takeover Yahoo!. CEO Steven Ballmer stated that the reason for Microsoft backing off from acquiring the company was the concern that Yahoo! would take action to make the company undesirable to Microsoft. One concern in particular was Yahoo!’s partnership to test Google’s search ads on its own search results pages.
Mobile marketing today is at a similar point in its evolution as online advertising was at in the ’90s. While the promise of Web-based marketing was large in 1996, adoption was slow until Internet access became readily accessible and affordable. Remember the days of pay-per-minute plans for Internet access? I still have a few $400 ISP bills I’d like to forget.
Thanks to developments such as the iPhone — combined with better mobile content and services — mobile search seemed to take some major strides during the second half of 2007. The advertising potential now resembles that of the early days of the Internet in both variety of search options available and the fragmented nature of the keyword search volume. Consumers are searching for a wide range of topics and products via their mobile devices, and they’re willing to accept advertising in exchange for content and services.
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