12Jun

Jacob Ciha

Mobile Advertising Gaining Headway as Consumers Continue Buying Cell Phones

Although a new Harris Interactive study reveals that over one-third of consumers say the dire economy will not affect their spending habits,  the 60 percent of consumers who will limit their discretionary spending will curtail going out to restaurants (74 percent) and limit their purchase of electronics (71 percent). 41 percent of consumers, however, have no plans to stop or cut-back on the purchase of cell phones, making it an increasingly viable advertising channel.

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