Google strengthened its analytics services on June 24th by introducing a new Ad Planner service.   The service provides media planners’ visibility into which Web sites are frequently visited by their target audience.  Ad Planner provides information on a Web sites traffic and demographics, as well as more specific data such as age, gender, education, household income and even keywords used by visitors during searches.

Google’s efforts are targeted directly at media planners that otherwise might not have had access to Web analytics.  Now that the primary roadblock to effective ad targeting has been removed, it is likely that Google will see increased revenue from coming from media planners at smaller agencies.

For eMarketer’s perspective on Google’s new Web analytics service click here.

For information directly from Google regarding their Ad Planner service click here.