Google has been in hot water lately with their second charge of click fraud being filed. Online retailer RK West claims that they bought ads from Google without realizing they would end up on parked domains (domains that generally have no content other than ads). Because of this they believe many of the clicks should be considered invalid. It should be interesting to see how this plays out and if it has any sort of negative backlash on Google.
Archive for July, 2008
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Click Fraud Charges Filed Against Google
Nicholas Grohne
21Jul
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Search Marketing Increases Brand Value
Jacob Ciha
A new study released by Google titled, “Brand Value of Search”, shows that besides being a great tool to find information, it’s also a great way for companies to increase brand awareness of consumer package goods. “Typically, ROI models for search don’t give any value to a search impression, but this study finds that there’s brand value in a search impression, particularly in top-of-mind awareness and purchase intent,” said Kevin Kells, Google’s CPG Industry Director. Read the full article…
19Jul
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Google Dominates 75% of Search Ad Market
Jacob Ciha
New figures out on search advertising spend from Efficient Frontier show Google continues to dominate the market, stats that will no doubt complicate the company’s goal to gain approval of its deal with Yahoo on search ads. However it is interesting how in Japan, it’s a much more 50/50 market split with Yahoo!, showing that Google does have weaknesses.
17Jul
Yahoo: CPC Could Be 22% More
Jacob Ciha
Advertisers could end up paying 22% more for search terms on Yahoo if the Web giant’s proposed paid search partnership with Google comes to fruition, according to new data from SearchIgnite.
The search management tech and services firm released the “Potential Impact of a Google-Yahoo Partnership & Cost to Marketers” report just hours before the two companies’ top legal brass met with the Senate Antitrust Subcommittee to make the case for their deal.16Jul
Digg-Style Search Results on Google
Jacob Ciha
It seems like Google is, for the time-being, experimenting with crowdsourced SERP personilization. Apparently, a select few are able to rank the listings that show up on a SERP through their Google account. Eventually, this will become a permanent application and when it does, it will be interesting to see how this affects SEO efforts.
15Jul
SEO Tips for PDFs
Josh McCoy
Elliance has posted another helpful ‘Search Illustrated’ graphic at Search Engine Land. We know that search engines can read PDF’s, but what can we do to better optimize these pages so they will show up in search results? Simply put, creating a keyword-rich filename and coupling it with targeted Meta data will not guarantee your charge to the first page of search results, but it’s a start.
15Jul
Semantic Search Engines The Future of Search?
Jacob Ciha
A new generation of search engines are starting to become publicly available and so it’s time to start thinking about how they will affect SEO efforts.
The new search engines I’m talking about are the semantic search engines, meaning they are search engines that can be queried using natural language (not keywords like when using Google). Behind the scenes, these search engines try to understand the meaning behind the text web pages and so when you query them, they map what your query means and find answer based on the meaning they’ve extracted. It’s all very neat, and there are many examples: Powerset (which Microsoft recently acquired), Hakia, [true knowledge], Cognition and a few others.
14Jul
