I just recently read a blogpost on Search Engine Land about boring products that “rocked” social media. I found this blogpost very interesting because I find myself thinking about this subject a lot. With the progression of social media optimization I wonder how easy it will be to utilize social media for products or services that are just not that interesting. It’s definitely a difficult thing to do and requires a lot of creativity.
Archive for August, 2008
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Will Social Media Work for Boring Products and Services?
Terri Greene
25Aug
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Where is 3G taking Social Media?
Quinn Sheek
Imagine, walking into a networking function at a large conference and knowing everyone’s name, job function and company before introducing yourself to a single person… knowing who is looking for a job, looking to hire and knowing who is just set out to network and build relationships… being able to associate faces with names of people you have never met… being able to introduce yourself to several people without actually speaking a word.
25Aug
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Who Owns Social?
Terri Greene
In a nutshell, social media is a category of sites that are based on user participation and user-generated content. It can also be used as an “umbrella” term that defines various activities that integrate technology, social interaction and the construction of words. Some of the most popular social media sites include MySpace, Facebook, Flickr and You Tube.
22Aug
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SES Recap: Day 1
Jason Barrett
This is the beginning of a four-part series recapping the sessions and major takeaways from Search Engine Strategies (SES) in San Jose. These notes are from the perspective of Jason Barrett. Mind you, I was not the lone TMPDM representative attending this conference, but this is what I saw, heard, and wrote down from the sessions I attended. This is largely in note form, however, further expanded thoughts will be forthcoming and will provide more color around some of these major items.
Day 1 was a good day at SES. There were several good sessions. Here are the sessions I attended.
21Aug
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Keep Up With Clients Using Google Alerts
Quinn Sheek
Regardless of job title, if you are in the marketing, advertising or consulting business you are going to be expected to house a vast amount of knowledge about your clients. Knowing the services they provide, products they sell, what differentiates them from the competition, their target audience, branch locations, etc. can be a challenge, but a manageable one with the right training and resources. On the other hand, keeping up with your clients visibility online with an immeasurable number of news periodicals, blogs and videos could be another story all together.
21Aug
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Yahoo And Intel Agree On Deal To Merge TV And Web
Scott Phillips
Your PC and TV have taken another step closer to tying the knot. News came yesterday that Yahoo and Intel have agreed on a deal that would create software that gives consumers the ability to watch TV and surf the web on the same console at the same time. Currently the technology exists to use your PC through your TV, however not at the same time.
21Aug
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Keepin’ It in Check- Reputation Management
Terri Greene
Managing a client’s reputation online is very difficult. When negative news or comments come up for a client, they, of course, want to get rid of this and as soon as possible. However, this is easier said than done. Just like an SEO campaign, where it takes time to get your website up in the listings, it will also take time to move those negative sites with negative commentary down in the search engine listings.
20Aug
