Once again Google has observed a need from the advertising audience and listened to the requests of consumers.  They have taken their Google Trends product and given it a boost for Advertisers called Google Insights for Search.

According to Google, Insights for Search is able to show patterns and trends of what the world is searching for, compare search volume patterns of multiple search terms across regions, categories, and time frames, and give Advertisers an outlet to view data in a more organized fashion.

For example, say you were a food manufacturer and wanted to set up a new marketing campaign.  You want to know what the most searched for term is between “great taste”, “low price”, and “nutritious”.  You would enter the criteria into Google Insights for Search including the search terms, the time frame, and regional information.  Insights would return back a graph of the most searched for term in which you should include in your marketing message.  In addition, Insights would also break out regional interest.  In other words, Insights for Search will tell you what term resonates best in what part of the world.

The data for Insights for Search goes back as far as 2004.  This is important to note when searching for data and analyzing results.  In addition, you can use insights to not only compare keywords, but also find top related and rising searches, compare results by time ranges, and narrow the data by category.  The Category classification is a new feature that goes beyond the Google Trends product.  The Category feature, also known as Verticals, will take the guess work out of how Insights for Search determines the context of your search term.  In other words, when you select a category, the resulting data from your search term will be restricted only to that category.  Some examples of categories are Automotive, Business, Finance, Food, Health, Internet, Lifestyles, and Entertainment.

Google Insights for Search is another step forward in assisting Advertisers in analyzing data and planning for their marketing campaigns.