So imagine you happen to be doing pretty well ranking within the Google Local Business listings. As a matter of fact, your business listing is actually coming up within Google�s One Box for a very relevant geo-targeted keyword. And then, you look a little closer. Nooooooooooooo! You see that your local business listing has the wrong information; the wrong phone number, the wrong address, the wrong everything. So then, you do what any rational person would do, you call the phone number that is listed under your business listing. You get an answer and it�s definitely not your business. You�ve been bamboozled. Then you think: how long has this been like this?� How much business have I lost? Can I bounce back from this? How could this happen? These are all legitimate questions.
Archive for October, 2008
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I’ve Been Hijacked! That’s Not My Local Business Information!
Terri Greene
28Oct
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Sharing Videos On YouTube Just Got Easier
Scott Phillips
Jason Kincade over at TechCrunch reported Saturday that YouTube is now allowing deep links within their videos. This means that if there’s a section from a video you want to share with a friend, but the section you want them to see is three minutes into the video, you can send them a link to the video with it beginning at the three minute mark. This can be done by simply adding a tag to the end to the URL of the video that indicates the time you want to begin at; “#t=3m01s” for instance if you wanted to begin three minutes and one second into the video. Kincade points out it is surprising this technology was not available on YouTube earlier, as was introduced in Google video over two years ago.
If that wasn’t enough, YouTube will also automatically detect when someone refers to a specific time within the video and add a hyperlink to that point in the video.
28Oct
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Number of Ads Online Decreases, Perfect Time to Increase Online Spending
Jacob Ciha
According to recent data by comScore AdMetrix, web surfers are exposed to 12% fewer display-ad impressions per page view than they were a year ago. Some reasons for this decrease in ads online, are the downturn in the economy and publishers who want to increase the effectiveness of the ads on their pages by having fewer of them. This actually is good for advertisers given that a study conducted by Dynamic Logic, Starcom and DoubleClick found that a 15% increase in ads on a page results in about a 10% decline in click-through rate. “We found clutter variables didn’t impact awareness messages as much but did affect lower-funnel metrics such as message association and purchase intent,” said Ken Mallon, senior VP-custom solutions, Dynamic Logic. “As you increase clutter, the message is less likely to be conveyed.” This spells good news for companies that advertise on local search sites (such as IYPs, Paid Search on Search Engines, etc.) as most users who frequent theses sources are towards the bottom of the purchase funnel…they have an intent to buy.
27Oct
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Future Of Mobile Could Be In FCC’s Hands
Scott Phillips
This coming November 4th, America will be voting on its future. This future not only lies with the 2008 Presidential election, but also with the FCC’s upcoming vote on the rules of the “white spaces” spectrum.
24Oct
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TMPDM Now Sells Male Enhancement Drugs?
Janice Crisostomo
No, no, despite how it looks, TMPDM has not expanded their business model to include local search AND male enhancement drugs. Unfortunately, TMPDM, like many other companies worldwide, has recently been targeted by a spammer who has been using our name and mailing address in order to bypass SPAM filters. We are currently working on a resolution. Please rest assured that TMPDM does not sell business information or send unsolicited emails. We appologize for any confusion or inconvenience this may have caused. If you have received one of these messages, please forward it to: SPAMABUSE@tmpdm.com.
23Oct
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Demographic Targeting with Ad Types
Tara Daniels
A recent study conducted by iPerceptions explores the relationship between certain demographics (age, income, and website visit frequency) and the likelihood to click on a certain ad type.
What many found most noteworthy about the conclusions of this study was the small demographic sector of consumers willing to click on a video ad. With all the buzz surrounding online video ads, we might expect to find a fairly high percentage of all age groups clicking on them. Not according to this study. By placing a video ad online, you’ll most likely end up with consumers under the age of 25 with an income of less than $50K watching it.
If you’re not targeting college students and twenty-somethings, your best bet is to place a simple text ad. Text ads proved to be the most popular ad type with 25% of respondents likely to click on them. Top and right banner ads followed with 20% likely to click on them.
The moral of this story? Although they may not be the most exciting or technologically advanced, sometimes the tried and true methods (i.e. text ads) are the safest and most effective way to go.
22Oct
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Online Holiday Spending
Janice Crisostomo
For the first time in history, online holiday spending is expected to surpass in-store spending as the leading channel for holiday shopping with an estimatd $32.1 billion in sales. Based on projections from the e-tailing group, approximately 44% of holiday spending in 2008 will be at actual brick and mortar stores, and 49% will be through the internet. Due to the economy and the maturation of the online shopping channel, this actually represents a slower growth in online holiday spending in 2008 then we’ve seen in years past (10.1% from 2007 to 2008 as opposed to around 20% the last three years), but still proves to be a great sign for ecommerce!
Click here for more information.
22Oct
