Just when you thought search couldn’t get any crazier, Google comes along and allows searchers to manipulate their product. In a blog post released yesterday, Google announced this initiative, dubbed SearchWiki, that lets searchers vote up or vote down search results while they are logged into their Google account. Searchers are also given the option to make notes or comment on the search results. Since you are already logged into your Google account, Google will track these votes and adjust your search results the net time you search. Google is also allowing you to see how other searchers are voting on given results.
Archive for November, 2008
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Make Google Your Own Post It Note!
Scott Phillips
21Nov
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Yahoo: Changes in Algorithm and Management
Quinn Sheek
Get ready to see changes in Yahoo’s search engine listings early next week. Search Engine Land just released an announcement from Yahoo, noting that there will be “some changes to [Yahoo's] crawling, indexing and ranking algorithms over the next few days and expect the update will be completed soon.”
21Nov
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Social Media: Going beyond Facebook
Jamie LeRoy
It seems like social media is everywhere, and even if you’re not sure what it is, you’re probably using it in some form or another. Over the past year Facebook has not only gained viewership and members but has also breached the space of online advertising, trying to successfully mesh the two together. So not only can you communicate with others, you can also find targeted audiences who share your views and could potentially be very valuable consumers of whatever it is you’ve got to sell. This is just a small example of how social media can affect/direct consumers.
20Nov
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Yellow Pages Extinct?!?! Nothing More than Shock and Awe
Jamie LeRoy
Yet another article has come out this week about the decline of Print Yellow Pages (PYP), this time from the reputable Wall Street Journal titled, “Extinction Threatens Yellow-Pages Publishers.” Big news, right?
17Nov
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Yahoo Offers New Geo-Targeting Options
Joseph Kelly
According to a recent announcement on the Yahoo Search Marketing Blog, Yahoo Sponsored Search advertisers now have a couple more options for geo-targeting their ads.
17Nov
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Offline and Online Conversions Tracking: Increase Your ROI
Gregg Stewart
For quite a few years now, online marketing has been touted as one of the only advertising mediums that can truly track the consumer path, due to the digital trail that consumers leave when they finally find what they want. However, as far as big talk goes, online marketing is only as good as the analytics an advertiser employs to trace the digital trail.
Read the full article…14Nov
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Google Tracks Flu Epidemics
Scott Phillips
Furthering their attempts to take over the world, Google is now offering a service dubbed Google Flu Trends that will track flu cases on a state-by-state basis. This task is accomplished by simply tracking search quires for flu-like symptoms by state. Sound like an inexact science?
12Nov
