It was big news a year ago when Facebook began to allow advertisements on their popular social networking site. Facebook is now taking advertising to the next level with ”Engagement Ads.” One example is a video ad that allows users to comment on the ad or the people in it. When one person makes a comment on an ad, all their friends on Facebook can see it and make their comments, which will then be seen by all their friends creating a domino effect. So, advertisers take notice, social media advertising has a viral effect!
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