It seems like social media is everywhere, and even if you’re not sure what it is, you’re probably using it in some form or another.  Over the past year Facebook has not only gained viewership and members but has also breached the space of online advertising, trying to successfully mesh the two together. So not only can you communicate with others, you can also find targeted audiences who share your views and could potentially be very valuable consumers of whatever it is you’ve got to sell. This is just a small example of how social media can affect/direct consumers.

In a recent MediaPost (SocialMedia Insider) publication, “Making Sense of Social Media,” Danny Flamberg addresses the main issue that marketers have with social media, and that is “How do we insert ourselves credibly into these networks and conversations?” by issuing a short,  yet well defined, starter list of how to go about answering this question:

1. Find your peeps
2. Dare to be embarrassed
3. Lead with your long suit
4. Play around
5. Play to the cheap seats

Of course, he does a better job of explaining this list in his publication. Click here to read more about how to get into the social media scene.