There’s no denying that the worlds of media and advertising are changing.  Rather than make predictions as to what is going to happen in 2009 though, let’s look at the top ten media trends that have occured in 2008 and will lead us into 2009:

1.    Media are commodities.

2.    Premium is over.

3.    Remnant is the new premium.

4.    CPMs plummet.

5.    Demand dictates.

6.    Buyer resurgence.

7.    From clicks to profit.

8.    Instant gratification.

9.    Economic decisiveness.

10.    Optimism wins.

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