Getting a consumer’s attention gets harder every day – but keeping it is an even greater challenge! Based on a study by GfK Roper nearly 60% of consumers talk on the phone or listen to music while simultaneously online. In addition, around 50% watch TV, have a snack or eat a meal. So how do marketers keep pace with consumer behaviors? There’s no answer but to diversify, utilize multiple channels and catch consumers wherever they shall be.

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