There’s no denying that the worlds of media and advertising are changing. Rather than make predictions as to what is going to happen in 2009 though, let’s look at the top ten media trends that have occured in 2008 and will lead us into 2009:
1. Media are commodities.
2. Premium is over.
3. Remnant is the new premium.
4. CPMs plummet.
5. Demand dictates.
6. Buyer resurgence.
7. From clicks to profit.
8. Instant gratification.
9. Economic decisiveness.
10. Optimism wins.
05Dec
Tech Crunch is reporting today that Google was just three hours away from having an antitrust lawsuit filed against them by the Justice Department, an action sparked by the proposed Google and Yahoo search advertising deal. Sanford “Sandy” Litvack, who would have been the lead counsel for the government had the lawsuit been carried out, said in the end Google blinked.
04Dec
Hitwise, Nielsen, and ComScore measured significant growth in online shopping activity on Cyber Monday, a day that has come to be seen as a barometer for the entire holiday season. Their reports suggest e-commerce spending in the U.S. leaped 15 percent year over year while traffic to e-retail sites rose between 5 and 10 percent.
04Dec
03Dec
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