Yet another article has come out this week about the decline of Print Yellow Pages (PYP), this time from the reputable Wall Street Journal titled, “Extinction Threatens Yellow-Pages Publishers.” Big news, right?
Archive for 2008
-
Yellow Pages Extinct?!?! Nothing More than Shock and Awe
Jamie LeRoy
17Nov
-
Yahoo Offers New Geo-Targeting Options
Joseph Kelly
According to a recent announcement on the Yahoo Search Marketing Blog, Yahoo Sponsored Search advertisers now have a couple more options for geo-targeting their ads.
17Nov
-
Offline and Online Conversions Tracking: Increase Your ROI
Gregg Stewart
For quite a few years now, online marketing has been touted as one of the only advertising mediums that can truly track the consumer path, due to the digital trail that consumers leave when they finally find what they want. However, as far as big talk goes, online marketing is only as good as the analytics an advertiser employs to trace the digital trail.
Read the full article…14Nov
-
Google Tracks Flu Epidemics
Scott Phillips
Furthering their attempts to take over the world, Google is now offering a service dubbed Google Flu Trends that will track flu cases on a state-by-state basis. This task is accomplished by simply tracking search quires for flu-like symptoms by state. Sound like an inexact science?
12Nov
-
Yellowbook Enhances Their Video Enhancements
Nicholas Grohne
Yellowbook recently formed a distribution partnership with YouTube. The partnership will allow Yellowbook a much greater reach with their video enhancements. It should be interesting to see if this partnership allows Yellowbook to gain some ground on YellowPages.com and Superpages.com when it comes to market share. The greater reach these videos are expected to achieve will be especially enticing to small businesses.
06Nov
-
FCC Approves White Spaces Initiative
Scott Phillips
Tuesday, the Federal Communications Commission approved the “white spaces” initiative to open up the airwaves for greater access to broadband internet. This comes after a much heated four year debate over whether using these spaces for internet signals would cause interference with TV signals. The FCC will provide a toll-free number for reporting interference and plans on requiring software patches for the lower levels in white space devices that might cause interference.
06Nov
-
New Release: AOL’s Local Event Site When.com
Terri Greene
Planning a local event and want to spread the word? You should check out some local event search sites like Yahoo! Upcoming or the new When.com by AOL.
05Nov
