The results are in and the verdict is that Americanâ€™s love for video online is spreading like wildfire. Monday, comScore released its November 2008 data showing U.S. online video consumption grew 34 percent compared to a year ago. That means 12.7 billion online videos were viewed in November.
Google once again ranked as the top U.S. video property with 40 percent of all videos viewed in November. Online video property YouTube accounted for more than 98 percent of all videos viewed on Google properties. Fox Interactive Media ranked second with 3.5 percent of the market followed by Viacom Digital with 2.6 percent and Yahoo! Sites with 2.4 percent. NBC Universal and News Corp property Hulu retained its #6 position with 1.8 percent of the market after a huge surge in viewer ship in October. The ComScore chart below breaks out the numbers from its data.
Other notable findings from ComScore include:
* 77 percent of the total U.S. Internet audience viewed online video.
* The average online video viewer watched 273 minutes of video.
* 97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).
* 52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).
* The duration of the average online video was 3.1 minutes.
* The duration of the average online video viewed at Hulu was 11.9 minutes, higher than any other video property in the top ten.