I came across an article today that was refreshingly honest. There is a lot of great advice out there on how to get your consumers to pay attention to your site, click on certain links, how to create “calls to action” that speak to the consumer, but the first thing that any marketer needs to know before they start out with this great advise is, what does the conumser want?

Aaron Kahlow writes about this in, “Understanding Human Behavior to Drive Marketing Decisions” and advises marketers to Listen to their consumers. It can be really easy to get wrapped up in how to make your site look sharper, provide content that draws in the consumer, but because the Web goes both ways, users may feel like they’re not in control and lose patience because you’re trying to oversell your product/services.

To combat this, one suggestion is to employ usability testing on your site. This way you can really listen to the consumer and see how they percieve what you already have, see what you need to change, or add in anything that may be missing from the user experience.

Read the entire article here