17Feb

Nicholas Grohne

SuperGuarantee – Too Good to be True?

Superpages is about to unveil a new program called SuperGuarantee.  Around 3,000 headings will be backed by this program. Users must register to partake.  Companies who are backed by this program will have a distinguishing emblem indicating their participation. If there’s a problem between the consumer and the vendor, SuperPages.com will come in and attempt to mediate. If the problem still cannot be solved to the satisfaction of both parties, Idearc has agreed to pay up to a $500 settlement.  I think it will be interesting to see how much this increases SuperPages.com market share.  You would have to think that any consumer is willing to switch whichever IYP they are loyal to for a sure thing.  I think something like this could turn the IYP business upside down and if other IYPs don’t conform, they may risk obsoleteness… But first IYP users must buy into this new “too good to be true” offer from Idearc.

Click Here to Read Full Article

These icons link to social bookmarking sites where readers can share and discover new web pages.
  • Digg
  • del.icio.us
  • Technorati
  • Furl
  • Ma.gnolia
  • Facebook
  • LinkedIn
  • Reddit
  • Sphinn
  • StumbleUpon
  • email

» You can leave a comment, or trackback from your own site.

There is 1 Perspective

Andrew ShaneJune 2nd, 2009 at 1:07 pm

Nicholas -

I work at Idearc and I thought you and your readers would like an update of sorts. I’m happy to say, our SuperGuarantee program is not too good to be true. We are very true, and as a matter of fact, I’d like to clarify that the SuperGuarantee works whether you find a “shielded” company on Superpages.com, the Verizon Yellow Pages or SuperDirect direct mail.

The SuperGuarantee program, a national consumer guarantee initiative launched in February is designed to, among other things, increase spending in local economies by significantly lowering the risk associated with hiring contractors, plumbers, auto body repair shops and thousands of other eligible service provider category-based businesses. For more information go to: http://www.superpages.com or http://www.superguarantee.com. To watch our commercials go to: http://www.facebook.com/home.php#/video/video.php?v=89096291950 and http://www.facebook.com/home.php#/video/video.php?v=89095596950

Thanks for the opportunity to post,
Andrew Shane

What’s your Perspective?

Required