The new Google product called Google Latitude launched on February 4th, 2009.  If you aren’t familiar with the service yet, it allows you to communicate with your Google contacts to find out their exact location at any given time, as well as allow them to see your physical location.

The free product is available on several mobile devices, including the Google Android, iPod Touch, iPhone and several compatible BlackBerry, Windows Mobile, Symbian and Java-enabled devices.

The surprising thing about the Google Latitude product isn’t that the technology exists; it’s the speed of user adaptation.  In the first week of the launch of Google Latitude, the mobile device service attracted over one million users.  It appears that Google was able to achieve such a high volume of adaptation because the product was launched simultaneously in 27 different international markets, and the product had a sign-up process that was extremely viral in nature.

It should be interesting to watch Google’s 3G technology progress. I predict that the Google Latitude product will integrate with social platforms such as Facebook or Twitter so that your friends can not only see where you are, but what you’re doing.