9:00 – Keynote: Vint Cerf, Google
• Developed fundamental architecture of the Internet.
• Worked on Arpanet.
• Talked about the early years of the Internet and email.
• Wanted title of Archduke at Google.
• His title is Chief Internet Evangelist.
• 1.5 billion people are online. 80% of the world’s population is not online.
Read the full article…
11Feb
Hello to everyone from SMX West 2009. I am writing to you today from Santa Clara, CA. I am attending the conference today only, but want to share my notes and findings with each of you. I will keep these notes posted in a very raw format in the interest of getting you the information quickly. Think of it as almost live blogging. My session notes will follow along in subsequent posts.
- Jason
11Feb
I came across an article today that was refreshingly honest. There is a lot of great advice out there on how to get your consumers to pay attention to your site, click on certain links, how to create “calls to action” that speak to the consumer, but the first thing that any marketer needs to know before they start out with this great advise is, what does the conumser want?
Aaron Kahlow writes about this in, “Understanding Human Behavior to Drive Marketing Decisions” and advises marketers to Listen to their consumers. It can be really easy to get wrapped up in how to make your site look sharper, provide content that draws in the consumer, but because the Web goes both ways, users may feel like they’re not in control and lose patience because you’re trying to oversell your product/services.
To combat this, one suggestion is to employ usability testing on your site. This way you can really listen to the consumer and see how they percieve what you already have, see what you need to change, or add in anything that may be missing from the user experience.
Read the entire article here
05Feb
The old adage goes, “if at first you don’t succeed, try, try again.” This is advice Facebook has taken in stride with the launch of their new market research database program Engagement Ads.
02Feb
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