Need proof social media is becoming a vital component of your modern-day marketing mix? Look no further than Birmingham City University. This British university has announced it will begin offering a masters program in social networking at the beginning of 2010. The one-year program will teach students how to use sites like Facebook and Twitter for marketing and communications purposes.
Archive for March, 2009
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Social Media Goes Mainstream
Scott Phillips
31Mar
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Social Media Marketing: Industry Report
Terri Greene
Although social media marketing is relatively new, there has been enough data gathered for us to view trends and overall opinions of this new type of marketing. Michael Stelzner from WhitePaperSource has put out an in depth study on social media marketing. The study was based on interviews of over 900 social media users and marketers. Some highlights from the report include:
27Mar
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Google Announces Two Changes to Search Results
Kyle Lewis
In an effort to provide more information on a site within the search engine result pages, Google has announced that they will allow longer “snippets,” or more text containing keywords, when users enter queries of three or more words.
26Mar
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Twitter Gaining Momentum in Google SERPs
Scott Phillips
As Twitter becomes embedded into the subconscious of internet goers across the world, Google search results are now reflecting this trend. With some of the biggest brands utilizing Twitter to stay in touch with their consumers it only makes sense that their Twitter account is seen as more relevant in the eyes of Google. This is evident in branded keyword searches made recently for these companies.
23Mar
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Local Search Means Business
Terri Greene
I found a recent blogpost titled “Local Search Means Business” and it really stuck with me as I thought about what that means. After re-running the title through my head several times, I realized that I totally, 100 percent agree. When local search queries are conducted, people tend to be more engaged and further down in the “buying cycle.” With more generic searches, people are more likely to be conducting initial research and still have some more searching and drilling down to do before they actually purchase.
19Mar
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Google Improves Friend Connect
Quinn Sheek
There is no question that social media is gaining momentum. Industries that never imagined social media was relevant for their businesses are leveraging social networks in new and creative ways and seeing numerous benefits from the additional channel of communication.
18Mar
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Is 2009 the Year of Mobile?
Jacob Ciha
With all the talk about the economy, it seems that these days the focus is about moving marketing dollars from traditional media to online media. No doubt, this is a good strategy for some industries. After all, online media is measurable and allows for more granular targeting than other media. However, it’s important to keep our eyes on the horizon and what’s on the horizon is Mobile.
16Mar
