Recently, many sites have seen their organic rankings on Google decline while other, more popular, brand websites have begun ranking at the top of first page results. According to Aaron Wall’s article, Google’s New Search Rankings Place Heavy Emphasis on Branding, many top brands that were not appearing in rankings before suddenly are grabbing top placement without any new optimization efforts. In some cases, brands even have visibility on 80-90% of first page results the most valuable keywords.
Archive for March, 2009
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Google’s New Algorithm Favoring Top Brands
LeAnn Hoksch
12Mar
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Reach Action-Ready Consumers with Effective Messages
Kevin Marsh
Learning to communicate via the Internet has been a difficult transition for marketers. Mastering new media, adopting new technologies and understanding changing consumer behavior has challenged traditional marketing approaches. Online marketing has come a long way, but marketers would still benefit from reviewing basic concepts such as a message strategy.
09Mar
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Los Angeles Times Features SEO on Front Page
Jacob Ciha
As perhaps a sign of the times, the Los Angeles Times has featured a story on the front page about the importance of SEO. Lois Draegin, a former editor of TV Guide, has traded in her skills to learn new online ones. “The Women on the Web,” or WOW, needed Draegin’s magazine-world wisdom, and she needed their guidance through a maze of technology that was as baffling to her as hieroglyphics. In a search for a new job in the media, she had suddenly found herself techno-challenged. She didn’t know a URL from SEO.
06Mar
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Omniture Now Offering Twitter Tracking Tool
Jacob Ciha
Through a SiteCatalyst API, Omniture is launching a tool that enables marketers to measure brand activity on Twitter.
06Mar
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Is Twitter the Future of Search?
Jacob Ciha
Twitter sees lucrative opportunities in search, albeit a different kind of search than what Google offers, and, as co-founder Biz Stone told Ad Age recently, “we’ll certainly be exploring those.”
04Mar
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TMP Directional Marketing’s Free Webinar Series
Terri Greene
TMP Directional Marketing is scheduled to put on two free webinars within the coming months. One will take place on March 18, 2009 and the other on April 18, 2009. The webinar on March 18th will focus on general search industry trends and look back at the first quarter of 2009. The April 18th webinar will focus on online analytics and speak to the importance of having web analytics and how this is beneficial when measuring success of online marketing programs.
03Mar
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Business Owners “Yelping” About User Reviews
Jacob Ciha
For computer and cellphone users in large US cities, Yelp has become a popular Website for ranting, raving or just reading about local businesses, from the auto mechanic to the neighborhood watering hole.
03Mar
