Is it really possible that a social media site could be better at leading consumers to a website than a search site? In some cases, yes! As hard as it is to believe, there have been reports that sites such as Facebook, MySpace and Twitter drive more traffic to websites than Google; and businesses are beginnng to take notice. Some have projected that social media will be the only growth sector in advertising in ’09.  The rise in social media interest by businesses is in large part due to the state of the economy.  Companies that are struggling are looking for opportunities that are economical to create, tuned, and targeted.  Some believe this rise in popularity can be compared to the same rise in search advertising that  happened at the beginning of the decade and are hypothesizing about the future of social media.

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