In an unstable economic environment like today, marketers are demanding more accountability  and ROI from their marketing budgets. Right now there are marketers around the globe searching for ways to get the best ROI from their efforts and they are turning to SEO for the answers.

This point was hammered home in a recent study done by Guava and Econsultancy which indicated an anticipated 55% increase in SEO budgets this year. The study, dubbed the UK Search Engine Marketing Benchmark Report, also disclosed that 48% of the companies surveyed for this study reported better results in their organic efforts when compared to the previous year. The UK Search Marketing Benchmark Report is a comprehensive analysis of the UK search marketing environment which receives its data from 800 surveyed companies.