Recently we have seen Citysearch and Superpages.com (Idearc Media) partner to increase traffic to both sites, while back in January 2009, Superpages.com coupled with YellowPages.com for what they called a ‘cross channel distribution’ agreement which extends ad distribution and business profile pages to both sites. Today Citysearch announced an agreement to integrate their user reviews, editorial content and business profiles onto YellowPages.com. Click here for an example of Citysearch & Yellowpages.com integration.
Archive for April, 2009
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Citysearch and Yellowpages.com Have Joined Forces
LeAnn Hoksch
21Apr
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Yahoo Search Share Expected To Drop
Scott Phillips
After failing to renew deals with two computer makers, the Yahoo search share is expected to drop three percentage points according to an industry insider. The loss of these deals means Yahoo will no longer be the default search engine on Hewlett-Packard Co. and Acer Inc. computers. This loss could result in a 15% decrease in Yahoo’s search traffic in the next 12-18 months. For a company trying to restructure itself so it can gain market share, this is not good news.
21Apr
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Google to Change Ranking Algorithm
Kyle Lewis
Blackhat SEO techniques used by spammers have forced Google to make changes to their ranking algorithm. Over the last few months spammers used Google Trends to find buzzy keywords and then created new content targeting those keywords to gain rankings. It would only take these new pages a short amount of time to climb up the rankings, which conflicts with Google’s goal of displaying the most relevant searches.
21Apr
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Help your business with Twitter
Joey Woodbury
Mark Twain said “Many a small thing has been made large by the right kind of advertising.”
The question is, can Twitter be the right kind of advertising?
It can be, as long as you follow some simple rules.20Apr
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Online Reputation Management: Not only for Large Businesses
Terri Greene
Online reputation management used to be a service that only seemed relevant to large businesses. However, with the onset of social media and real-time user-generated content, this has changed.
20Apr
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TMP Directional Marketing to Host Analytics Webinar
Quinn Sheek
TMP Directional Marketing is hosting a free webinar on April 22, 2009, at 2 p.m. CST. The webinar, Online Analytics 101, will cover the basics concepts of website analytics and provide insight on how to utilize data to arrive at actionable results. This webinar is a must for anyone regardless of whether you are a seasoned analytics veteran or a beginner. Please visit the TMP Directional Marketing events link below for more information on the webinar and TMP Directional Marketing.
15Apr
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TMP Directional Marketing Nominated For Two Ad:Tech Awards
Quinn Sheek
The 2009 ad:tech award finalists have been announced and TMP Directional Marketing has received two nominations. Under the category of Optimization/Search Strategy, TMP Directional Marketing has been recognized for excellent results on their two client campaigns. The winner will be announced at the ad:tech event in San Francisco which begins April 21st.
15Apr
