The Online video audience has shown strong growth over the past year. ComScore noted in a January 2009 press release that 77 percent of the total U.S. Internet audience viewed online videos. Such a staggering figure is a good reason for businesses to understand how videos can be leveraged as a marketing vehicle. However, marketing discussions often focus on strategies involving social media, creating viral messages, or ad subsidized long-form video. These are mostly out of reach for smaller businesses and for industries where brand equity is developed through customer experiences. Approaches that focus on improving visibility and on message development may be more worthwhile pursuits. Read the full article…
Archive for May, 2009
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Expand Web Presence with Online Video
Kevin Marsh
19May
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Local Search Marketing: Local Listings GONE WILD!
tmpdm
As consumers become more sophisticated searching for local businesses, accurate online local listings are a more critical part of any successful online marketing strategy. The possibilities are many, and the opportunities huge — but how do businesses keep up with free online local listings? How do you update and correct data that may be syndicated across multiple sources?
19May
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Google Trademark Policy Changes
Rebekah Thomas
Changes to Google’s Trademark Policy
Effective May 18, 2009, Google’s trademark policy has loosened in terms of trademarked term usage in ad copy. Google will no longer restrict the use of trademarked terms in the text of certain advertisements, regardless of any permissions of the trademark owner, if the advertisement and subsequent advertiser site clearly complies with one or more of the following criteria:
18May
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Local Confidence Scores by Localeze
Terri Greene
Localeze, a local search data and content provider, is introducing the “Localeze Confidence Score.” This confidence score is to signal the accuracy of their local search data to third-party search engines as well as local directory partners.
11May
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Google Testifies to Congress on “The Future of Journalism”
Kyle Lewis
Google recently testified in front of Congress after being attacked by the The Associated Press over profiting off of work done by members of The Associated Press. Google’s goal was to convince the Senate that they are valuable to journalism, too.
11May
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Using The Slow Economy Creatively
Rebekah Thomas
Many articles have been written recently on the negative affect that this recession is having on business. Most of them repeat the same message of hardship, cut-backs and lost business. It’s hard not to become discouraged. But a few articles have come across my Inbox that have shed small glimmers of hope, in the form of insights into how we can be using the slowdown to re-group and make effective changes in preparation for better days.
06May
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Local Search Becoming the Norm
Jamie LeRoy
In a recent study released by YPA & comScore, local search grew 58% in 2008, whereas overall searches only increased by 21% year-over-year. This is great for businesses working towards targeting consumers in their geo as well as national brands trying to target consumers on a local level. Online has long been touted as not very “brand” friendly because consumers that do go online to perform a search (especially on Internet Yellow Pages or Local Search Sites) often don’t have a brand in mind but just want the best and most relevent solution. Brands still hold a place online, but local search is definitely finding the consumers that are at the end of the purchase funnel – the “ready-to-buy” consumers.
Read the full article here
01May
