The results of a focus group conducted by New York based design firm Catalyst Group are in and Bing continues to slowly but surely make progress in the search landscape. The study showed that many users preferred Bing over Google, but not many were willing to switch from Google to Bing because of the preference and familiarity of Google. Read the full article…
Archive for June, 2009
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Catalyst Group Conducts Bing vs. Google Focus Group
Kyle Lewis
30Jun
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Shortened URLs: Friend or Foe?
Quinn Sheek
There has been a lot of discussion around the use of shortened URLs and whether URL shortening is a positive or negative practice for SEO and branding. The need for URL shortening evolved and became popular because of character limitations set forth by Twitter and other social media outlets. Lengthy URL addresses can take up a significant portion of the allotted characters within Twitter updates. To respond to this sudden need, URL shortening solutions were developed by companies including Bit.ly, TinyURL, Digg and Snurl.
30Jun
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Facebook vs. Google- The Heavyweight Bout of the Century
Nicholas Grohne
Google and Facebook are rarely looked at as competitors at first glance. When you think of Google’s top competitor, Yahoo comes to mind. Likewise, Facebook’s top competitor is often thought to be MySpace. However a change has begun, and Facebook is prepared to go toe-to-toe with the search giant for a battle of all that is online.
29Jun
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Social Media Breaks the News of Michael Jackson’s Death
Jessica Rowe
The Internet and the world are buzzing right now about the passing of Michael Jackson. How people are seeking information, and where they are turning for news has transformed with wider adoption of Social Media platforms and the Web. The story of Michael Jackson’s death shows the information lag from traditional media outlets and search engine results. To fill this void, more and more people are turning to social platforms for news stories and updates. The Michael Jackson story was clearly broken by TMZ.com through their blog.
Here’s a quick overview of how the story broke and spread:
- TMZ.com posted to their blog at 4:30 ET that Michael was transported to the hospital with apparent cardiac arrest and was not “doing well.”
- Twitter starts buzzing with this news
- TMZ.com blogged again at 5:02 ET that Jackson had passed
- Twitter buzz spreads fast and furious overloading the platform
Traditional news outlets were scrambling to report the Jackson story. By 5:00 ET CNN was saying he was rushed to the hospital, and carrying the inaccurate news from the LA Times that Michael Jackson was in a coma. While driving home, radio channels across the dial were reporting the TMZ account that Michael Jackson was dead, and playing his hits in his memory. It took traditional news outlets like the AP and CNN until 7:45 ET to report his passing. Read the full article…
26Jun
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Yahoo! Announces the Common Tag
Terri Greene
Yahoo just recently announced their support for the common tag which is a new semantic tagging format. The common tag was created to make content more connected, discoverable and engaging. There were several companies involved in the creation of the common which includes Yahoo, Zemanta, AdaptiveBlue, DERI, Faviki, Freebase and Zigtag.
25Jun
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As the World Listens to Social Media Updates About Iran
Jessica Rowe
It is interesting to watch the reports on the news right now about the fallout from the Iranian elections. There are several levels of interest:
22Jun
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Yo Quiero Taco Bell? Bing may not be able to help you.
Jessica Rowe
So, one of our TMPDM associates was hungry the other night while visiting a friend, so he wanted to test Bing’s local search. He typed in the phrase “Taco Bell Lawrence Kansas.” Simple enough, but the results were surprising. It returned the following: “We couldn’t find business results for taco bell near Lawrence, KS.” Needless to say, this left Jon wondering “¿dónde está Taco Bell?” So, why should you care about the eating habits of others? Read the full article…
18Jun
