01Jun

John Albers

R.H. Donnelley to Reorganize Under Chapter 11

Yellow Pages publisher R.H. Donnelley voluntarily filed to reorganize under the Chapter 11 bankruptcy law on Friday.  R.H Donnelley becomes the second major Yellow Pages publisher, along with Idearc, to file suit this year.  With the continued decline in the economy, one can only wonder which publisher will be next.  Earlier this decade, R.H. Donnelley became one of the bigger players in the Yellow Pages market by acquiring both DEX Media and Sprint Directory Publishing.  Company operations will continue normally, without service interruptions, during the restructuring. 

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There is 1 Perspective

Andrew ShaneJune 2nd, 2009 at 12:49 pm

John -

I work for Idearc and I wanted to share with you and your readers two of our more exciting initiatives. And to be clear, our reorganization has not/will not affect them.

The SuperGuarantee program, a national consumer guarantee initiative launched in February is designed to, among other things, increase spending in local economies by significantly lowering the risk associated with hiring contractors, plumbers, auto body repair shops and thousands of other eligible service provider category-based businesses. For more information go to http://www.superpages.com or http://www.superguarantee.com. To watch our commercials (which are still running) go to: http://www.facebook.com/home.php#/video/video.php?v=89096291950 and
http://www.facebook.com/home.php#/video/video.php?v=89095596950

The SuperTradeExchange program, which became available for eligible Idearc Media clients in March, works like a barter system, but instead of trading one-to-one, clients can trade their excess inventory or capacity for SuperBucks, which can then be used to purchase products and services from any other member in SuperTradeExchange.

For more information on the SuperTradeExchange go to:
http://www.supertradeexhange.com or watch a video overview of the program at:
http://www.youtube.com/watch?v=cCOrCzM6i90&feature=channel_page

Thank you for providing me the opportunity to post,
Andrew Shane

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