The great part about Social Media… anyone can participate. The scary part about Social Media… anyone can participate. In a downturned economy, marketing is often a target for staffing and budget cuts. The school of thought here is less marketing will save dollars. Another, newer misconception is that anyone can lead the corporate Social Media efforts since this type of marketing is “free”. Read the full article…
Archive for June, 2009
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Marketing cuts and Social Media…
Jessica Rowe
16Jun
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Bing Day 18: Where Search Stands
Jon Legler
Microsoft unveiled its latest search engine, Bing! on May 28th 2009, touting it as the world’s first “Decision Engine.” They claim that with so much information out there, sometimes you need help trying to figure out what is relevant, and what is not. It does not seem to go to this extent though, it just is displaying the same information in a different way. Designed to take on Google as a competitor for global search share volume, it quickly received a not-so-friendly nickname: But It’s Not Google! While it does have a series of nifty new features like being able to preview video right on the search page, being able to scroll through pictures without having to switch pages, and landmark features in driving directions, it does not contain any revolutionary features. It is Microsoft Live Search, which launched in 2006, under a pretty new face. To compete with Google they will have to come up with something better.
15Jun
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Webinar: Search – A Quarter in Review
tmpdm
The Search Industry moves fast. Are you moving with it? TMP Directional Marketing will present “Search – A Quarter in Review” on Wednesday, June 17th 2009. Stay current with the trends in Search Engine Optimization, Pay-Per-Click and Social Media. What impact has this economy taken on internet activity? How should you focus your marketing plan for remainder of the year? Take advantage of this free opportunity to broaden your understanding of Search and what it means for your business – right now and in years to come.
15Jun
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The Revolution Will Not be Televised, It Will Be Tweeted
Scott Phillips
Saturday morning brought unrest to the country of Iran after thousands of people claimed fraud in the country’s election held the previous day. The people flocked to the streets in protest of the results of the election as the government cut off most of the communication to the outside world. While traditional media by and large ignored the growing uprising in Iran on Saturday, the world relied on a non-conventional form of media to receive its information: Twitter. With cell phone service blocked and the press largely silenced, Iranians turned to Twitter to let the world know the details of the civil unrest in their country. Thousands of captivated followers from around the world tracked this uprising on Twitter, constantly hitting refresh for the latest tweet.
15Jun
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Google to Lift Trademark Restrictions
Nicholas Grohne
Google’s new policy will allow businesses to place trademarked terms in the copy of advertisements starting next month. It is expected that this move will increase tension between the search engine giant and its advertisers. It is understandable from the advertiser’s standpoint why they may be upset- having to possibly outbid one of their competitors for their own brand name. However in this economic climate Google has seen the amount advertisers are willing to bid on search terms drop, and they hope this move will increase their revenue.
15Jun
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Facebook Usernames for Personal Profiles
Jessica Rowe
Facebook makes another BIG announcement rather quietly. Starting at 12:01 a.m. EDT on Saturday, June 13, users will be able to select usernames so their Facebook URL will be a name they select instead of the Facebook assigned number like “id=592952074.” Read the full article…
10Jun
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Facebook Becoming the Media Giant?
Raven Correll
I’ve been an adamant Facebook user since its beginning in 2004, when the social media network was used as a tool to help students, faculty, and staff to get to know other people on campus. Now a total of 113 million people in the US interacted with the Facebook service last month. It appears that Facebook has all the momentum right now. Facebook is where Google was five years ago – innovative, redefining the game, and operating on a different set of premises than its competitors. The Facebook network traffic keeps raising, which is showing that Facebook could be a major challenger to the biggest web giants like Google.com, Yahoo.com and MSN.com. Although Facebook is only a toddler compared to the older web giants it seems to be holding its ground and even moving up the traffic ladder.
09Jun
