Jessica Rowe
POV, Reputation Management, Social Media, Social Networking
Despite impressive numbers like Facebook growing 43% in Q2 of ‘09, or Twitter growing 1,000% plus this year, or that YouTube videos get accessed 100 million times a day (literally,) there are still businesses reluctant to formally enter the social web. The greatest fear I hear from clients: loss of control of the message. I get it, and I get why it’s scary.
Companies are used to being able to craft, test and target messages through specific channels where their intended audiences would receive those advertisements. It’s nice and neat. While the channels evolved over time and it was not a perfect model, there is no disputing that the company controlled the message and how it was distributed. This was true even at the onset of Internet advertising.
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31Aug
Cory Grassell
Local
According to a recent Marketplace.com article, the new industry buzz term is hyper-local marketing. In a nutshell, it’s search marketing with a local focus. And for those familiar with our marketing agency, we’ve been leading the industry in local search since 1967.
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28Aug
LeAnn Hoksch
Video
As marketers add online video to their advertising mix, we are seeing a substantial increase in online viewing.
A whopping 158 million U.S. Internet users — or 80% of the nation’s online population — watched online video in July, according to new data from comScore Video Metrix. A total of 21.4 billion videos were viewed during the month.
The duration of the average online video was 3.7 minutes, while the average online video viewer watched about 500 minutes of video, or 8.3 hours, according to the research company.
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28Aug
Cory Grassell
Social Media, Social Networking, facebook
MySpace has left the building. Facebook is king, at least in terms of total number of U.S. visitors. Market research company eMarketer reported that this increasing Facebook use will soon catapult the popular social networking site past MySpace for total online advertising sales, as businesses vie for paid spots on the social site with the most traffic. So before your company engages in its next social marketing campaign or devotes more money to online advertising, consider the following report from eMarketer.
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27Aug
Rebekah Thomas
Google, SEM, Search News
The latest news from search giant Google is a new indexing system called Caffeine. The benefits of this is new “under the hood” way of mapping your organic search results are larger content stores, faster returns and more relevant or up to date results. For more information on how this will impact natural search see the August 21 Search Engine Perspective Article on the subject.
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25Aug
Cory Grassell
Local, Social Media, Social Networking, Universal Search
Let’s face it. Major search engines such as Google are effective for certain types of searches, including research for a particular topic. But some topics are challenging to find on Google (especially on the first results page) and can be answered more quickly by asking a trusted peer or network of social contacts. That’s the concept of a new start-up called Aardvark. This latest advancement in search is a hybrid of Internet search and social media. In fact, experts dub it as a new type of online search — social search — and it may just change the way consumers find what they’re seeking. As a leading search agency, we’re constantly monitoring these new developments to keep you at the forefront of search marketing.
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25Aug
LeAnn Hoksch
Bing, Google, SEM, SEO, Search News, Yahoo
Microsoft (Bing) and Yahoo! have made a 10 year deal that will combine their search expertise to account for approximately 28 percent of search share, following right behind the leading Google which accounts for 65 percent of the US search share.
Stephanie Hobbs addresses potential road blocks that both businesses & searchers will face due to this partnership.
- Local businesses will need to consider how they can optimize their content for both engines.
- Making decisions about where to place internet advertisements and sponsored keywords will become more complicated
- Consumers may decide to visit multiple engines before buying.
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25Aug
