It was not that long ago that a consumer’s primary means of finding a business was knowing a company’s URL and typing it in on their computer. However, as is the case with any technology- when a new and improved version comes along, its predecessors are often forgotten. There are four main reasons why a consumer’s knowledge of a company’s URL may not be all that relevant in the near future:

• People are using search engines to find what they are looking for (in fact 80% begin their online session with a search)
• Web browers are making it easier to evade URLs
• Twitter is being used to promote
• QR codes (these allow consumers to take a picture of an image with their phone, which will then take them directly to that company’s webpage. They have not taken off in the U.S. yet, but this and similar technologies will be the future of advertising.)

URL addresses will be important for the forseeable future, but the fact that a customer needs to know it to visit a particular company’s website is diminishing rapidly.

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