Microsoft (Bing) and Yahoo! have made a 10 year deal that will combine their search expertise to account for approximately 28 percent of search share, following right behind the leading Google which accounts for 65 percent of the US search share.
Stephanie Hobbs addresses potential road blocks that both businesses & searchers will face due to this partnership.
- Local businesses will need to consider how they can optimize their content for both engines.
- Making decisions about where to place internet advertisements and sponsored keywords will become more complicated
- Consumers may decide to visit multiple engines before buying.
What’s your Perspective?