WolframAlpha, a service that upon launch was labeled a “Google killer,” has reportedly reached a deal with Microsoft, reports MediaPost.
Per the deal, which was not officially confirmed by either party, WolframAlpha will port some of its hailed scientific and mathematical computational content to Microsoft’s Bing search engine, which is currently enjoying new-contender popularity. Spokesman John Ekizian of WolframAlpha also suggested the liaison would not forbid them from making licensing deals with other major search engines, including Google.
Changes to infrastructure also enable the search engine to operate properly across more browsers — a crucial foundation if the firm wants to service traffic-heavy search engines like Bing and Google.
Last month Microsoft and Yahoo closed a deal that will, in part, involve Bing powering Yahoo searches. (Yahoo will increasingly manage pay-per-click advertising across both sites.) The pair holds claim to close to 30% US search share compared to Google’s 65%, per comScore.
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