In a recent post on MediaPost News, Laurie Sullivan addresses the pro’s & con’s of Twitters possible geo-targeted search tactics.
Advertising and marketing industry experts have begun scratching their heads, trying to figure out what’s in it for them after Twitter reported that it would let app developers pull geo-location information through an application programming interface (API).
Some believe the move — which enables users to share their location with every tweet — could bring Twitter a little revenue, but a lot of controversy and security issues.
Local SEO Guide Andrew Shotland suggests in a blog post that Twitter might become the “Trojan horse (or bird) of local search.” He writes that this could lead to all sorts of funky services, such as a site that tracks the locations of Twitter spammers for people to drop nukes on … if they are dumb enough to opt in.
For example, the company could process mobile ecommerce transactions for Wrigley Field, which might want to tweet a message to consumers within a two-mile radius about extra tickets just before a Chicago Cubs game.
What’s your Perspective?