As marketers add online video to their advertising mix, we are seeing a substantial increase in online viewing. 

A whopping 158 million U.S. Internet users — or 80% of the nation’s online population — watched online video in July, according to new data from comScore Video Metrix. A total of 21.4 billion videos were viewed during the month.

The duration of the average online video was 3.7 minutes, while the average online video viewer watched about 500 minutes of video, or 8.3 hours, according to the research company.

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