LeAnn Hoksch
Local, Social Media, Twitter
In a recent post on MediaPost News, Laurie Sullivan addresses the pro’s & con’s of Twitters possible geo-targeted search tactics.
Advertising and marketing industry experts have begun scratching their heads, trying to figure out what’s in it for them after Twitter reported that it would let app developers pull geo-location information through an application programming interface (API).
Some believe the move — which enables users to share their location with every tweet — could bring Twitter a little revenue, but a lot of controversy and security issues.
Local SEO Guide Andrew Shotland suggests in a blog post that Twitter might become the “Trojan horse (or bird) of local search.” He writes that this could lead to all sorts of funky services, such as a site that tracks the locations of Twitter spammers for people to drop nukes on … if they are dumb enough to opt in.
For example, the company could process mobile ecommerce transactions for Wrigley Field, which might want to tweet a message to consumers within a two-mile radius about extra tickets just before a Chicago Cubs game.
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25Aug
LeAnn Hoksch
Bing, SEM, SEO, Search News, Wolfram Alpha
WolframAlpha, a service that upon launch was labeled a “Google killer,” has reportedly reached a deal with Microsoft, reports MediaPost.
Per the deal, which was not officially confirmed by either party, WolframAlpha will port some of its hailed scientific and mathematical computational content to Microsoft’s Bing search engine, which is currently enjoying new-contender popularity. Spokesman John Ekizian of WolframAlpha also suggested the liaison would not forbid them from making licensing deals with other major search engines, including Google. Read the full article…
25Aug
Jacob Ciha
Search News
Is it just me, or does Yahoo have a thing for Twitter? Watching Yahoo’s moves this year is like watching a kid fall head-over-heels for the prettiest girl in class. He scribbles her initials inside his notebook and tries to impress her at every turn. She never seems to reply, at least not when the rest of the class would see it, so he just keeps trying harder. And harder. And harder.
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24Aug
Jacob Ciha
online marketing
By providing new metrics on local display ad views, comScore hopes to help size the local online display ad market from both publisher and advertiser perspectives.
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24Aug
Cory Grassell
Local, Universal Search
Internet start-ups seem to appear almost daily, keeping online marketers on their toes for the latest technology and platforms to stay ahead of the competition. A recent search start-up — Hunch — provides another avenue for consumers to find and connect with your business. But because Hunch is fueled by user-generated content stemming from consumers’ experience with your brand, you’ll find benefit in engaging in social monitoring.
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24Aug
Jacob Ciha
Local, Social Media, Twitter
Twitter is preparing to add an additional detail to each and every tweet published by its users: location, according to co-founder Biz Stone on the Twitter Blog.
“A new API will allow developers to add latitude and longitude to any tweet,” wrote Stone, adding that with “accurate, tweet-level data” you can immediately toggle to the tweets from users in your neighborhood or city — even if you do not follow them. It would also be of use to Twitterers at events “like a concert or even something more dramatic like an earthquake.”
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22Aug
Quinn Sheek
Google
Google recently announced that they are working on an algorithm update called Google Caffeine, which is being referred to as a next-generation architecture for Google’s web search. The beta version of Caffeine is available for testing and comparisons at http://www2.sandbox.google.com. Generally, Google has been known to make algorithm updates as frequently as monthly, but the hype surrounding this particular update is leading industry experts to believe that the algorithm changes being made under Caffeine are more significant than most routine updates.
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21Aug
