New data from comScore reflects that Google doesn’t just dominate the search market by a large margin; its users are also more loyal and more inclined to search in general than Yahoo and Microsoft searchers.
The analytics firm reports that Google holds 84% of the overall search market. In contrast, recently-allied rivals Microsoft and Yahoo enjoy combined search penetration of 73%.
19Aug
The Twitter craze is difficult to explain, but it’s a social media phenomenon that is attracting visitors at record rates. And the buzz over this social network’s online and mobile platforms is not showing signs of slowing.
In 2008, Compete — a web analytics company — released data that suggests Twitter’s website usage (not counting mobile clients) grew by a mouth-dropping 752 percent, after it started that year with an average of only 500,000 unique monthly visitors (visitors encompass registered users and those who visited the site without signing up for active accounts). By year’s end, Twitter boasted an average 4.43 million unique monthly visitors, with more than one million in December alone. More recently, comScore — a digital marketing measurement company — reported that through June 2009 Twitter had 11.5 million active Twitter accounts and 44.5 million unique monthly visitors worldwide (up by 19 percent compared to May 2009). With 24.5 million of these unique monthly visitors residing outside the U.S., Twitter has indeed gone international. Read the full article…
19Aug
The numbers aren’t staggering, but they could be an indication of things to come. In a recent comScore search report released August 2009, Microsoft’s search engine increased in U.S. Internet search traffic and market share, while Google and Yahoo! declined slightly. This influx of search traffic comes on the heels of Microsoft’s launch and branding campaign for its new search engine, Bing. Earlier this summer, Microsoft revamped its underperforming Windows Live search engine with a new name, look and functionality to better compete against rival Google. Read the full article…
19Aug
One of the challenges for a local business that wants to rank for phrases like “reno dentist” or “nashville accountant” is that the large Internet yellow pages sites and similar local directories often take up a lot of the real estate on search results pages for “city category” phrases. Ergo, one of the most basic pieces of local SEO advice is to piggyback on the authority that these IYPs and directories already have.
18Aug
Gone are the days where consumers consistently open the yellow pages to find a local business listing. Now, these listings are found primarily found online, and they are everywhere. There are local search engines, citysearch pages, Internet Yellow pages, websites and more. Sometimes the information returned is incomplete or worse yet it’s inaccurate.
At this webinar business owners will gain insights into handling the unique set of challenges this transformation to electronic listings creates. Read the full article…
18Aug
There are two competing schools of thought in the advertising world about Twitter. The first camp thinks Twitter is “all that” and it will transform how marketing happens and it will definitely live up all of the expectations. The second thinks Twitter is a fad like the pet rock and the Furby that will pass quietly into the night after the novelty passes, or you forget to fake feed it. Without a doubt, Twitter gets traffic, 21 million unique visitors in June according to Compete data, but so what? Does traffic translate into marketing success? New data gives insight into what the tweeting is all about. Read the full article…
18Aug
Paid advertising has been the talking point of most articles that you find on the Microsoft Yahoo deal but you don’t see a lot of talk about the impact that it could have on SEO.
17Aug
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