Look for 15miles at the upcoming Search Marketing Expo (SMX) East held in New York City on October 5–7, 2009. Read the full article…
Archive for September, 2009
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15miles at Search Marketing Expo East: NYC Next Week
Cory Grassell
30Sep
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TMPDM Launches Interactive Division 15miles
Cory Grassell
Since 1967, TMP Directional Marketing has made a name for itself in the marketing industry as a leading offline Yellow Pages agency. Responding to our clients’ growing need to develop a competitive presence in online and mobile marketing as well as print advertising, TMPDM recently launched its interactive division, 15miles, to further develop the company’s digital solutions, from Internet Yellow Pages to social media and search engine marketing. As consumer media usage continues to shift from print to digital, 15miles connects clients with target audiences by positioning their brands at the forefront of consumer searches within the interactive space. Read the full article…
29Sep
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Content Is King: Achieving Higher PPC Conversion Rates
Cory Grassell
You’ve heard the adage, “Content is king.” This is particularly true in today’s e-commerce marketplace driven by search engine marketing. In an online marketplace, brick-and-mortar facades are being replaced with company websites, and marketers rely on effective digital marketing campaigns to drive traffic.
28Sep
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Social Media Woes for Sara Lee
Jamie LeRoy
No one will dispute that there is a lot of press about social media. It comes at us with all of these interesting findings, successful case studies, how-to tips for starting up your own social media efforts and much more. So it shouldn’t come as a surprise that more people are venturing out on their own to try social media with their brands that we’re starting to see more of what does NOT work than what does work.
Read the full article…25Sep
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Claiming Your Google Maps Listing
Scott Phillips
Commercial business owners of the world, I’m going to give you the best piece of advice you’re going to receive all day. This piece of advice could not only increase your sales but could also prevent your competitors from staking your claim. The advice? Claim your business listing in Google Maps.
24Sep
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Yahoo! Launches New Search Format
Kyle Lewis
Right around the time the Bing/Yahoo! merger was announced, Yahoo! claimed they were never a part of the search game, even if nobody believed this claim.
Yahoo! just launched its new search format. On the left column, you can filter results or refine your search by related concepts. More prominent placement for Search Pad and an expansion of Search Assist are also featured. Yahoo! also claims it has improved image and video search, and speed and performance are also better across the board.
Read the full article…23Sep
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Yahoo! Rolls Out New Ad Campaign: “It’s You”
Erin Oechsner
To accompany the new search format, Yahoo! also reintroduced its brand this week with a new slogan: “It’s You!”
The company is trying to promote itself as not only a search engine, but an online organizational tool. They’re spending $100M over the next fifteen months to get this message across to the public. The campaign will stress what Yahoo! considers its competitive strength: offering services to manage personal matters, like sharing photos and exchanging e-mails, as well as to stay informed and engaged when big news happens.
Read the full article…22Sep
