I came across an interesting article today that Greg Sterling  wrote about mobile coupons and how facebook apps like, “LivingSocial Deals,” are popping up everywhere.  And it’s not that the article brought up some fascinating new concept (mobile coupons, now that’s crazy!!!) but it did point out some interesting facts about the age group most likely to use these coupons. That would be the age group that doesn’t live with their parents (for the most part) but do attempt to save a buck or two while they save up for their first mortgage payment, wedding, or dog, otherwise known as the 25-34 year olds.

It makes sense, though. We’re too young to clip coupons because for the most part we don’t get the daily or  Sunday newspaper and we can’t get enough of the simplicity of using our phones for everything on the go, googling anything that comes to mind (ex. How big IS a blue whale, really?), and thinking that anything you see in real life can inevitably be found online somewhere for much cheaper or free.  So we like mobile coupons and online apps that send us deals. In this day and age you would be considered crazy to pay full price for anything.

Marketers would be smart to get in this game a lot sooner than later (the game of both mobile coupons and online apps that show deals).  Another great article was written about that last month, so don’t complain that no one showed you the path down the yellow brick road (Why was it yellow?).

So my message to marketers is clear - go out there, make a couple bucks and get cracking on how to save me and my generation some money. And remember that our age group also has a bit of a problem with credit, so don’t wait too long to get on board or else we’ll start doing that “saving” thing that our parents are always talking about.