Since 1967, TMP Directional Marketing has made a name for itself in the marketing industry as a leading offline Yellow Pages agency. Responding to our clients’ growing need to develop a competitive presence in online and mobile marketing as well as print advertising, TMPDM recently launched its interactive division, 15miles, to further develop the company’s digital solutions, from Internet Yellow Pages to social media and search engine marketing. As consumer media usage continues to shift from print to digital, 15miles connects clients with target audiences by positioning their brands at the forefront of consumer searches within the interactive space. In other words, we develop our clients’ complete search presence through online and mobile solutions.

But we do more than just develop an overall interactive search presence. We target brand messaging locally, as consumers constantly look for local relevance in their searches. In fact, the new buzz term is “hyper-local marketing,” which demonstrates a growing trend of businesses looking to increase sales by getting their brand messaging into the eyes and ears of local consumers. But at 15miles, this is more than a trend; it has been our specialty since TMPDM started in 1967. While 15miles is the stand-alone division of TMDPM, it is still guided by TMDPM’s local search methodology, just applied to the shifting marketing landscape toward digital media.

Affiliated with the largest local search agency, 15miles understands the local marketplace and has studied consumer search and purchase processes to comprehend how customers search globally, yet shop locally for their favorite brands. According to our annual local search study conducted in conjunction with comScore, 80 percent of purchases occur within 15 miles of the consumer home or place of work. To help clients capitalize on the sales-generating potential within local markets, we direct consumers to their brands through the access of local phone numbers, storefronts or dealer websites, where sales happen. In fact, we have chosen “Where Sales Happen” as our official tagline.

Our proven digital marketing practices are built around four guiding principles — Socialize, Optimize, Localize and Visualize — that solve our clients’ need to target niche markets for highly qualified sales leads. Experts in lead generation, our marketing specialists concentrate on these key areas to customize cross-platform marketing strategies relevant to each client’s specific needs. We work with businesses to pick and choose the best mix of interactive marketing solutions for fully integrated campaigns. Then, we focus brands locally to achieve measurable results.

Here’s a list of what is covered under our S-O-L-V strategy.

Socialize: Monitor your brand’s perception and social buzz by engaging with current and potential customers through online discussions.

Social Media Marketing Solutions

• Social buzz monitoring
• Online communities
• Forums
• Discussion groups
• Social media profiles
• Online content, videos, images and bookmarks
• Blogs and microblogs
• Wikis
• Custom widgets

Optimize: Enhance your brand’s online presence through a combination of paid and organic search engine marketing strategies so you appear at the forefront of search results during the critical moment of purchase selection.

Search Engine Marketing Solutions

• PPC advertising services
• SEO services
• RSS feeds
• Reporting/Web analytics

Localize: From tracking and profiling consumer behavior online to entire campaign management and execution, we possess the ability to work with centralized clients on big-picture programs, yet are equally adept at working with one dealer, agent or storefront to drive local business traffic.

Local Search Marketing Solutions

• Internet Yellow Pages advertising
• LocalFeed (local listings management)
• Ad-supported directory assistance
• Mobile marketing
• Local PPC advertising
• Local SEO services

Visualize: Driven by extensive market research, we develop and design SEO-friendly websites that simplify the target user’s experience with your interface, promote satisfaction with your brand and, ultimately, improve your online visibility within the interactive marketplace.

Market Research

• Consumer profiling
• Behavioral analysis
• Demographic targeting
• Search analytics

Website and Media Development

• Interactive experience/interface design
• Website development
• Display and banner ads
• Rich media
• Email marketing
• Microsites
• Online video production and placement

Clients with campaigns that include print and interactive or print only will continue to operate under the TMPDM name. Clients with interactive-only needs will be guided by the 15miles division. To learn more, visit our 15miles website, follow us on Twitter, friend us on Facebook or join our LinkedIn discussion group. Or you can look for us at SMX East (Search Marketing Expo East) in New York City on October 5-7, 2009, and see live demonstrations from 15miles specialists about how we can make your marketing interactive.